It’s Just as Much About Automation as it is About Content Creation

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Say Goodbye to Repetition and Hello to Automation

Attention digital marketers! Are you ready to work smarter, not harder? While AI-generated content creation is getting all the attention, there’s another critical component that can’t be overlooked: automation. 

As we all know, content creation is crucial for engaging audiences and driving conversions. However, the process is time-consuming and labor-intensive. This is where automation comes in. By automating tedious and repetitive tasks with AI-powered tools, you can streamline your workflow and focus on more strategic initiatives.

Contentware: the Intersection of Generative AI and Automation

While getting an AI chatbot to write your marketing content is helpful, the real value lies in “AI marketing automation,” which includes the AI-driven content creation, deployment, and analysis, and campaign updates.  

Not to toot our own horn, but Contentware is a great example.  Contentware uses a landing page for a webinar, conference, white paper, podcast, etc. and creates an entire marketing campaign in minutes.  Yes, it uses generative AI to produce copy for the emails and social media posts, but it also relies heavily on automation to actually produce the content.

Automation isn't new, but AI Automation is

Marketing automation has been around for almost two decades, but with the introduction of AI, we may be able to fully realize the promise of its name. According to recent statistics, a whopping 91% of marketing automation users agree that automation is essential to the overall success of their online marketing activities. However, only a mere 15% of adopters feel that they are using marketing automation to its greatest potential. 

Other AI automation tools like Hubspot, Salesforce Einstein and Persado can analyze customer behavior, personalize messaging, and even predict which campaigns are most likely to succeed. By automating these processes, digital marketers can achieve better results and drive business growth.

It's Time to Take the Leap with AI Powered Automation Tools

The world of marketing is evolving, and AI-powered tools are leading the way. If you’re considering adding an AI tool to your marketing strategy, make sure to closely consider the automation aspect of your goals. By embracing automation and utilizing AI-powered campaign creation tools like Contentware, you can streamline your marketing workflow, save time and effort, and achieve better results. It’s a win-win-win situation, and it’s time to jump on board and take advantage of the power of AI in marketing!

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