If you grew up reading Isaac Asimov and watching The Matrix, you might not think of Artificial intelligence in the context of marketing. However, in 2021, AI marketing tools are changing the face of digital marketing practices.
Artificial intelligence, a system or machine that mimics human intelligence by performing tasks and using data to make a decision, is already present in a wide range of technologies that make our lives easier. For example, you probably use Alexa or Siri to search the internet or compose a text. This means you’ve been using an AI-driven tool all along!
In this article, we’ll look at ways digital marketers can use AI to make their jobs easier, more streamlined, and more effective.
1. Event Marketing: Contentware
Events are an increasingly popular way to generate awareness and interaction with your brand. But for those events to be successful, they need to be promoted…vigorously.
But best practices call for a marketer to create between 40-80 pieces of content to properly promote a simple webinar. Whose got that time? That’s where Contentware steps in. Using AI and your event landing page only, it creates an entire campaign of emails and social media posts in a matter of minutes.
Contentware takes care of acquiring (legally) a campaign images, writing all of the copy, producing and optimizing the content for the various marketing channels (email, Facebook, LinkedIn, Twitter, and Instagram), creating a strategic distribution schedule, and more.
Moreover, Contentware is an affordable solution that’s easy to learn and saves marketers valuable time they can spend on other tasks.
2. SEO and Content Marketing: MarketMuse
Any brand that wants to grow in today’s age must have a strong online presence that generates organic traffic from search engines.
Search engine optimization (SEO) and content creation go hand in hand in helping brands appear in search results, and provide value to potential customers. In turn, this creates brand awareness and loyalty. AI tools for SEO and content marketing help marketers:
- Rank higher on Google search results
- Increase organic traffic to their site
- Automate routine SEO tasks
Search engines use AI and machine learning to generate results and determine site rankings. So, marketers should take advantage of AI tools to ensure their content is optimized for these practices.
One of the best AI tools in the SEO and content marketing game is MarketMuse. MarketMuse is an AI-driven content strategy tool that cuts down on time spent on keyword research, content brief development, and the writing process. Their AI-generated content briefs give you recommendations for word count, related topics to cover, questions to answer, and suggested internal and external links.
MarketMuse also incorporates a content grader that gives real-time feedback on how well your content matches up to your competition.
Additionally, for some subscription tiers, MarketMuse’s natural language processing functionality can even write original long-form content for you.
3. Social Media Marketing: Persado
Any social media marketer will tell you that 90% of the game is coming up with the right words to say that will resonate with your audience. Accordingly, building authentic relationships on social media is all about using the right language.
Thankfully, tools like Persado help take the guesswork out of wording your social media posts. Persado is a marketing language tool that uses AI and machine learning to analyze the language your target audience uses, and then suggest optimized posts to match.
The software uses customer data from your past campaigns to create emotional profiles for each audience segment. With this information, the software develops custom content for your brand that will maximize engagement.
4. Pay-per-Click: Adzooma
Pay-per-click (PPC) marketing is a digital marketing model where brands pay a fee every time someone clicks their ad. PPC campaigns can be an excellent strategy to gain traffic and leads. In fact, a well-made Google Ad sees an average 800% return in revenue.
However, the keyword there is “well-made.” Creating effective ads can be time-consuming and labor-intensive. Marketers need to be aware of keywords, competitors, market fluctuations, and budget constraints. Most of the time, this work is compounded with other tasks marketers must juggle alongside PPC campaigns.
Thankfully, tools like Adzooma optimize your PPC marketing efforts, saving you both time and resources. Adzooma is a free, fast automation platform that works with Google, Microsoft, and Facebook ads.
Adzooma provides a wide array of PPC automation functions, including:
- Customized alerts based on market and search trends
- Automatic budget adjustments as needed
- Machine learning that identifies weak spots and growth opportunities
- Automated templates to boost underperforming campaigns
- Automated workflows, including adding new keywords and experimenting with headlines
5. Email Marketing: Phrasee
If you’ve heard anyone say “email is dead” lately, feel free to ignore them. Email is one of the best channels for digital marketers to send personalized direct messages to prospects and customers.
Of course, without automation, email marketers are stuck having to do all the legwork themselves, including:
- Creating segmented mailing lists
- Following up and maintaining engagement with subscribers
- Sending emails manually at the best time for each demographic and location
- Entering and tracking subscriber data in a CRM
- Generating clickable subject lines and engaging email content
That’s where AI marketing tools like Phrasee can step in and do the legwork for you. Phrasee uses AI and computational linguistics to provide brand language optimization that boosts customer engagement.
When used for email marketing, Phrasee’s capabilities include generating subject lines, in-body copy, and calls to action. All of these are optimized for audience engagement and maintain your brand’s voice.
(Image source: Phrasee)
6. Mobile Marketing: Klaviyo
The average American uses their phone for almost five and a half hours per day, and 80% of B2B buyers use a mobile device to make a purchase. Given the large impact of mobile devices on consumer behavior, mobile should be a big part of any ambitious brand’s marketing strategy.
With the rise of mobile technology, it makes sense that mobile marketing automation is gaining in popularity. AI marketing tools for mobile—like Klaviyo—let you schedule push notifications, in-app messages, and SMS messages. These tools also come pre-loaded with templates, customizable flows, and consumer behavior analytics.
Klaviyo lets you set up triggers and cascading notification campaigns, such as a text and subsequent email when an item’s price drops by at least 10%.
Klaviyo not only lets you send SMS and email messages side-by-side, but it also uses machine learning to send texts timed to predictions of the customer’s next order date.
The platform’s predictive analytics also lets you track conversions. Using this, you can see which mobile marketing strategies are driving sales for future campaigns.
7. Marketing Analytics: Albert AI
The only thing that never changes about the marketing business is that it’s always changing. As consumer behavior and the marketing landscape evolves, it’s becoming more time-consuming to stay on top of the latest trends.
That being said, AI marketing analytics tools can do a lot of the legwork for you. With AI doing most of the heavy lifting, you can spend your time creating smarter campaigns to drive sales.
Albert AI is marketing analytics software that analyzes data to automatically run optimized campaigns. Users can select target markets and input creative content. Albert AI combines that information with its own database to:
- Identify leads based on a buyer persona
- Run trial campaigns on small audience segments
- Help you customize campaigns to your own preferences and goals
Albert AI also integrates with your existing marketing tech stack so that your current accounts, social media, and advertising campaigns are uninterrupted.
Honorable Mention: Other AI Marketing Platforms You Should Know
Of course, one article isn’t enough to demonstrate all the amazing AI marketing software options available to digital marketers. Below, we’ve listed a few of our other favorites you might want to check out:
- HubSpot—This marketing giant offers sales CRM, marketing hub, service hub, CMS, and operations software.
- Yoast SEO—This WordPress SEO plugin analyzes your blog posts to grade how well your content should rank based on keyword usage, meta descriptions, alt text in images, and more.
- INK—INK is another high-powered content marketing and SEO assistant that helps optimize content for Google’s search ranking algorithm.
- HootSuite—This social media management platform doesn’t just let marketers schedule social media posts; it incorporates customer insights, an AI-powered predictive compliance tool, and fully automated AI chatbots.
- Missinglettr—This social media content management tool helps content creators automatically drip-feed links to each new piece of content across their social media accounts for a year or more.
How Do I Decide Which AI Tools to Use First?
Artificial intelligence is a prominent feature of modern marketing techniques. However, it’s not a magic solution; it’s more like an assistant—one that can help marketers get more done, more efficiently.
In a rapidly expanding world of AI-driven tools, it can be difficult to know where to start. Not every AI marketing software option will be right for you, at least at first.
To decide what tool to use first, ask yourself the following questions:
Where’s the Repetition?
As a marketer, surely there are repetitive tasks on your to-do list that require little creative energy to complete. Perhaps it’s data entry, scheduling, or communication that could easily be templated.
Anything monotonous that takes up a significant amount of your time should be considered for automation.
What Will Pack the Most Punch?
Are there workflows that if turned over to AI-driven tools, will save you the most in opportunity cost or employee labor hours? What area(s) of your process could stand to show the highest ROI if automated and made highly efficient?
Is Your Work Flow Up to Date?
Finally, take a look at your competition. Are there any aspects of your marketing strategy that are outmoded or slow? If you’re looking to pack the highest punch, it makes sense to add AI-driven assets that will supplement the weaker points in your approach.
AI Marketing Software Final Thoughts
If you’re new to artificial intelligence, it may take some adjusting to think of AI as a helpful tool rather than an evil bot from a science fiction novel.
But the fact is, AI is already a huge part of modern life—from search engines to entertainment platforms, to smart speakers in your home. Why not put AI to use in your digital marketing department as well?
Whether it’s an event, SEO, social media, PPC, mobile, or email marketing, AI tools can make your life easier and your goals more attainable. Marketing software that incorporates artificial intelligence can help you collect and analyze data, learn about marketing trends and consumer preferences, and interact with your target audience in the most effective way possible.
Want more tips on how to market your webinar effectively? Download our free guide, The Ultimate Guide to Webinar Promotions.
Contentware uses AI and your landing page to create an entire, branded marketing campaign – in minutes. Want to learn more, visit our website, or sign up for a demo!